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On the beach in Malaysia

People for the Ethical Treatment of Animals, founded in1980, is the largest animal rights organization in the world. It has four areas of focus: factory farms, laboratories, clothing trade and the entertainment industry. PETA targets these areas with research, legislation, special events, media campaigns and protests. Ultimately, PETA would like to completely eliminate the world’s reliance upon animals for food, clothing, experimentation and even entertainment. It receives help from its 20 million members who live all over the world.

Our group will analyze five of PETA’s public relations endeavors using both public relations and mass communication theories.

To check out PETA’s website and their blog, visit our blogroll below.

Click here to play the PETA Paint Pour Game.

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Post by Patrick Sullivan.

Post by Patrick Sullivan.

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